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Running a successful dental practice isn’t as simple as setting up shop and waiting for patients to flock to your door. If you want to actually turn a profit as a new dental practice while providing superlative care to your patients and developing a team of committed, loyal team members to support you, you need a step-by-step plan.

If you’re simply running ads and waiting for people to apply for your open positions, you may be struggling to find good applicants. In today’s competitive environment, a passive recruiting strategy will not help you find the best people, much less get them to work for you.

If you’re feeling the pressure of inflation and economic turbulence impacting your practice’s cash flow, you’re not alone. Dentists nationwide are facing this challenge, and according to Dental Post’s 2023 Salary Survey, self-employed dentists had to cut their pay by 2.25%, on average, to cover the increasing overhead costs at their practices. 

Running a private practice can be rewarding, but it comes with its own set of challenges, especially when it comes to marketing. As a private practice owner, you need to attract new clients and retain existing ones to ensure the long-term success of your business. In this blog, we will explore 7 effective marketing tips to help you promote your private practice and stand out in a competitive market.